Launching a luxury brand
We have been involved in packaging design since MEO was founded (and in Louis’s case before). Valoëx is a premium cosmetics range born in the Pays-d’Enhaut region, based on active mineral ingredients and distributed by direct sales.
We were asked to create the brand name itself, along with a visual identity. We proposed a distinctive name that communicates the exclusivity of the product, and developed all the marketing copy and tone of voice in the same vein.
This was supported by a high-quality product brochure and a range of packaging that reinforces both the luxurious feel of the product and its scientific credentials. Valoëx grew into a key player in the direct sales market, and has enjoyed a significant commercial success.
What we did
Visual Identity / Graphic Design / Packaging / Communications Strategy / Naming / Project Management