Skioo is a carefully-designed sales strategy calibrated to deliver increased occupancy for ski resorts. For its customers, it’s just easy access to awesome skiing at great prices.
Our task was to design a distinctive visual identity and a range of promotional box packs that would stand out alongside established brands such as SmartBox and Oh! and launch the brand through key high street retailers such as Fnac.
We created a bold, modern logo and a pack design that showcases each of the featured resorts, expanding the range as more resorts came online. This allowed Skioo to establish itself as a major player in the market, and they have now expanded their Best Rate Guarantee to 55 ski resorts, living up to their promise of “ski more for less”.
What we did
Graphic Style / Packaging / Communications Strategy / Graphic Design