Improving the user experience
The live-work concept of this real estate development is innovative and exciting, and the existing website was an attractive showcase for the project. Unfortunately, it was also ineffective in creating sales. We developed a new sales engine with more customer intelligence, ensuring that the information presented was aligned with the customer journey.
The result was an experience that was optimised for the user and delivered quality customer information to our client, and the conversion rate from visits to enquiries and sales increased immediately and dramatically.
With a strong design and a 3D video fly-through the website is a visually strong and crisp, but its true strength actually lies within, where the sales tracking makes it a powerful and effective sales tool.
What we did
Graphic Design / Website redesign / Communications strategy