New flyer and image bank
One of the top 3 tourist attractions in Switzerland, Maison Cailler has rapidly established itself as an unmissable destination within the La Gruyère region.
To keep pace with its growing status and reputation, stronger and more coherent communication of the site’s attractions was needed. We art directed a photoshoot, recruiting models and liaising with the photography team, and then incorporated this into a new promotional leaflet with a more upmarket look and feel.
We then refined and retouched the photos to ensure visual continuity and coherence across more than 20 channels from web to print ads and billboards, and built up a stock of high-quality images that can be deployed whenever an opportunity arises.
What we did
Graphic style / Packaging / Retail Design / Project Management / Graphic Design