Set up by Louis Paschoud and Fanny Lugrin in Rossinière in 2003, M|E|O has expanded its portfolio of clients and services over the years and now has offices in Bulle as well. We work with you to identify a communications strategy which will achieve the goals of your business, then create the promotional materials you need to make it a success . Our key areas of expertise are:
Our starting point is a thorough analysis of the needs and expectations of your customers, in order to position your business as the supplier of choice. We then develop communication concepts using the latest and most effective tools to create the optimal marketing mix for your needs.
High-quality graphic design is at the core of our business. Along with appropriate illustration and high-quality photography, we use distinctive and confident graphic design to differentiate you from your competitors. The result is a coherent, powerful and enduring design language that will perform well across all your communication channels.
M|E|O's dedicated web and applications activity, designed to meet the increasing need for an innovative and effective online presence. Here we create websites, iPhone and smartphone apps, and online solutions to a variety of challenges. Our expertise in SEO, CMS and CSS is supported by knowledge of web analytics and e-commerce, which allows us to provide tailored and robust online tools. We combine these with our communication and design skills to produce dynamic cross-media campaigns, continuously refined to optimise their performance.
We were asked by Enjoy Switzerland to create slogans and logos that would clearly differentiate and position nine key tourist destinations in the canton of Fribourg. The new identities have to ensure that each destination is perceived as different from its neighbours within the canton, but still need to fit within the overall brand for Fribourg Region.
Working with the clients, our strategy and communications team established a clear market position for each location, based on a study of its customer profile carried out by Enjoy Switzerland and local tourism organisations. We then created slogans in three languages (in French, German and English), which our designers fashioned into distinctive logos for each destination. Currently working with local Tourist Offices on the implementation of these new positions on the ground, we have also worked with Enjoy Switzerland on projects in Leysin and Yverdon-les-Bains.
Our teams worked on two different winter campaigns within the Lake Geneva Region in 2011-12.
Promoting the area to first-time winter visitors with a gently tongue-in-cheek media campaign, the Jura offer linked free snowshoe or ski hire with accommodation bookings in local hotels. Our photoshoots, radio spots and press adverts built a campaign which we are developing further this winter, using a dedicated microsite created to maintain campaign momentum.
In the Alpes Vaudoises area, we produced a campaign across a variety of media to support the “Free up to 9 years old” offer. These included a child-oriented website with Flash game, animated TV spots, roll-ups, press adverts and advertisements in trains. For winter 2012-13 MEO Digital Solutions is working on an innovative smartphone application to improve data capture and CRM for the campaign. This campaign contains a number of reactive improvement tools, using performance measurements to continuously tailor the campaign in light of customer response.
Our designers developed a visual identity and logo for this annual campaign that the World Health Organisation can use across several promotional platforms. We then produced posters, a roll-up in French and English, and a video in six languages (French, English, Spanish, Russian, Chinese and Arabic). The video was broadcast on CNN, helping to support the campaign around the world.
This range of tools supports WHO’s education efforts about the importance of vaccination programmes, uniting countries across the globe every year for a week of vaccination campaigns and public education about this most cost-effective of health interventions.
MEO Digital Solutions worked with our design team to completely revise the structure and design of this website, showcasing the breathtaking photography promoted by FEP in its worldwide exhibitions programme. We also created a range of presentation dossiers to support proposals for the individual exhibitions.
With an interactive map, promotion of a number of exhibitions and a lot of very high-quality photographic content, the website programming for this site was complex. The key was to ensure easy navigation and fast loading for photograph-heavy pages, allowing viewers to appreciate the many stunning images presented.
The result is a powerful tool, which has allowed FEP to build and maintain a stronger and more credible image with their target audience of museum and gallery buyers.
We devised a concept for this campaign to promote wine tourism in the Lake Geneva Region, then designed, coded and launched the microsite www.waadtland.ch in German and French to support it. Traffic was driven to the site by creating press advertisements, a flyer and animated skyscraper web banners, and conversion rates have been significantly higher than in previous campaigns.
The resulting site offers a variety of wine-related short break offers in and around the beautiful vineyard areas of the Lake Geneva Region, with the promotion running until the end of December 2012.